Behind The Making of a Campaign with Art Director Claudia Palatchi
Behind The Making of a Campaign with Art Director Claudia Palatchi

Behind The Making of a Campaign with Art Director Claudia Palatchi

Fashion imagery can make us dream. And ad campaigns convey fascinating ways of storytelling. Through a cinematic visual language, we’re presented with a mood or a feeling, and we’re often transported to a different time and place that ignites our imagination. If you’ve ever wondered how these stories come together, and what goes into preparing, producing, and creating the campaign for a collection...

READ MORE
A Time for Love. The ‘Engrave Me’ Collection
A Time for Love. The ‘Engrave Me’ Collection

A Time for Love. The ‘Engrave Me’ Collection

As we’ve mentioned before in The Mag, jewelry is fraught with memory and meaning; it expresses our personalities, it reflects our moods, and, of course, it’s a creative and easy way to complement our sartorial choices. But jewelry can be more than that. It can also be a form of artistic expression capable of evoking all sorts of feelings, just like a painting or poetry, music, and literature. And when this emotion is...

READ MORE
5 trends to inspire your PDPAOLA looks this season
5 trends to inspire your PDPAOLA looks this season

5 trends to inspire your PDPAOLA looks this season

Dress or separates. Oversize versus bodycon. Monochrome or colour blocks. Most of the time we take inspiration from our clothes to build our looks. However, this Christmas we challenge you to up your fashion game, and turn around your styling by crafting outfits using jewels as your point of reference instead. What's more, these fashion trends are... READ MORE
The Ultimate Jewelry Gift Guide
The Ultimate Jewelry Gift Guide

The Ultimate Jewelry Gift Guide

Jewels to make all of the special women in your life shine like stars. Trying to figure out what to get your mom, sister and friends this holiday season? We'd bet every amazing lady on your list would be delighted to receive a piece of jewelry. While it's true that it can be tricky to gift jewelry, as personal preferences are not that easy to gauge, picking out pieces that someone you love will really love doesn't have...

READ MORE